PinnedYasir ImranEducation transformation is at the heart of climate actionWhen July 2023 was recorded as the hottest month in history, the UN Secretary General António Guterres said, “the era of global boiling has…·4 min read·Jan 31, 2024----
PinnedYasir ImranIt’s A Climate Emergency, Nature Has Given The ‘Brief’ And Advertising Is Too Slow To Act On ItIs it possible to entice children to consume harmful levels of sugar and junk food, make some of the world’s worst polluters look generous…·8 min read·May 21, 2021----
Yasir ImranHiring deserves more time than a rodeo bull rideIn the bull riding sport a rider must ride for at least eight seconds with one hand in the bull rope and another in the air in order to…·7 min read·Apr 14, 2019----
Yasir ImranHaider — Kashmir’s HamletHaider — yet another adaptation of Hamlet, a personal struggle of an average Joe with Oedipus complex. Nothing sounds so mentionable about…4 min read·Feb 5, 2019----
Yasir ImranWhy Mastercard dropped its name from its logo?One of the world’s most valuable brands, Mastercard dropped its name from its logo recently. The new logo will now have the red and orange…3 min read·Jan 22, 2019----
Yasir ImranWhy I found the new All Out advertisement suffocating?Brilliantly shot, very well told, excellent performances, real life. Regressive, patriarchal, servile and humiliating. One of those rare…7 min read·Feb 25, 2018----
Yasir ImranImpact of people behind-the-scenesA bunch of people across different teams, teams named after abbreviations like UX, UI, QA, FE, BE, at times even unpronounceable and alien…3 min read·Sep 18, 2017----